Can someone help me with wording for business cards and leaflets for tiling business?

Thankyou very much,


Paul

Can someone help me with wording for business cards and leaflets for tiling business?
Hi Paul...





LEAFLETS are my thing...! I can help you here with 20 years experience of building a small window blind business off the back of using leaflets. Here are my top tips, but feel free to email and talk direct at any stage, especially if you need some constructive feedback at layout/design stage.





Go for A6 (Post card) sized leaflets. Trust me, I have worn out shoe leather on this... Any bigger and you will have to fold them to get through letterboxes, which will double the delivery time and defeat the object of a good impact, eyecatching design.





Dominant headline at the top of the leaflet... dont go for any waffle... people don't read leaftets unless the service/product is of interest to them. So make sure your service 'jumps off the page', and hooks their eye to make them pick it up and start to read the rest. My most successful leaflets have had the top 25% of space saying the service. In your case simply...


local - professional


TILER [huge text]





Include a picture of your shiny sign written van (if you have one) to convey reliability, cleanlyness, %26amp; professionalism.





Or find a nice pictures of finished work of the type/style that you want to do.





List as simple bullet points the different aspects of your profession that they might be looking for, as this also serves to sow the idea in their head... eg





Speciallists in slate, porcelin, ceramic, marble, etc


- Tile sourcing, supply or your own.


- Wall %26amp; Floor levelling if required.


- Patterns %26amp; Unusual designs


- Bathrooms


- Kitchens


- Floors


- Walls


- Conservatories


- Under tile heating


- Grout renewing/renovating





Call Paul now for...


- Honest Advice, Competitive Prices,


- Free No-obligation Quotes





I'm bursting with loads more ideas and ways to distribute leaflets but ask when you are at that stage.





With the business cards ensure you carry over and keep the theme going. use same logo/fonts etc on all your stationery. But if you go for A6 leaflets on a good paper stock, would you need business cards as well? Leaflets are VAT FREE, but you pay VAT on business cards!





Would love to see them at some stage. Good luck.





PS... Just one other suggestion. Try to think of something, maybe an offer, to make the leaflet valuable and retainable. Also perhaps say something like: "Please keep this leaflet for future use, or pass to your friends %26amp; family".
Reply:Hi,





Your leaflets will need a headline. So you gotto do some thinking here.


Surveys and studies prove that "SHORT" headlines done in "BIG" lettering are most effective. They sales off leaflets done with "RED" or "BLUE" headlines are most effective.


Head lines that are done in "INVERTED COMMAS" get the most attention.


Your headline must be the main statement you are trying to make. "LOW PRICES" for example is not good enough on its own. So you need a lead in headline and lead out headline.


The lead in and lead out headlines must be done in slightly smaller lettering than your main headline and in a different colour. (cant do color but you get the meaning)


heres and example





"Are your grubby kitchen tiles embaracing you? then try"





"XXXX NEW LOW PRICES" (larger letters)





"only $XX per square meter for a unique finnish you can be proud of"





Remember to alwaysbe specific in your price offer...otherwise most people will throw the leaflet away.


Also offer a gaurantee of sorts on your leaflet...people want to know that you are not a fly-by-night or a rogue business man.





Hope that helped


J
Reply:Your little logo could be "if you need new grout, give me a shout!" Any tiling job undertaken.


For a reasonable quote for a professional job


Telephone Paul on: XXXXXXXX